Jesolo in the past: emotions, nostalgia, memories. From the beginning of the 20th century to the 1960s. The postcard as an art object, as a souvenir, as a memory and as a means of promoting a tourist destination. Looking at the present through the perspective of the past, one can see how tourism has transformed Jesolo, with hotels and restaurants now lining the beach. But above all, with the multitudes of visitors who even then appreciated the sun, the sea and the sand... they are the real protagonists, the first actors and the driving force behind the history of the place and its evolution... yesterday as today.